Tea estate offers attractive bouquet of six teas in one pack

The pack has been priced at Rs 2,000 and is available for sale at an outlet in Jainti and at Majherdabri’s own outlet in Alipurduar

The pack of six premium teas, priced at Rs 2,000, for discerning buyers. : Anirban Choudhury

Anirban Choudhury   |   TT  |  Alipurduar   |   10.10.21: A tea estate located just outside Alipurduar town has come up with a new way to merchandise its tea attractively with a combination pack of assorted flavours.

Majherdabri tea estate, known for its excellent quality of CTC brew, has launched an assorted package of six premium teas, including the famous Darjeeling tea.

“For quite some time now, we had been mulling how tea lovers can be offered a variety of flavours in one pack. So now, we have come up with a special package of six types of teas. All, except Darjeeling tea, are produced in our garden. We have launched the package for sale in one of our outlets and the response has been good,” said Chinmoy Dhar, the garden’s manager.

Dhar said the attractive package has six sealed containers, each with 40 grams of tea, along with a small bottle of local honey.

Darjeeling tea apart, the five other flavours are rose, hibiscus, masala, organic CTC tea and organic CTC tea produced in Majherdabri.

The pack has been priced at Rs 2,000 and is available for sale at an outlet in Jainti and at the company’s own outlet in Alipurduar.

Soon, the pack of six teas will be available near Jaldapara National Park (in Alipurduar district) and in Lataguri (on the fringes of Gorumara National Park in the neighbouring Jalpaiguri district), said gardens sources.

This initiative, Dhar said, will help the garden make extra earnings and create avenues to explore domestic and overseas markets for specialised teas.

He added that in recent times, tourists to north Bengal have spoken about their love for different varieties of teas, especially rose and hibiscus which are great favourites.

A senior tea planter based in Siliguri appreciated the initiative.

He said that CTC teas are produced in bulk across north Bengal, and such value additions to tea can help estates get new buyers from other states and abroad.

“Such new initiatives can help a garden be financially stable,” he said.