Blinkit drops 10-minute delivery claim after Labour Minister intervenes; Swiggy, Zepto may follow suit

Quick-Commerce Delivery Timelines Revised After Labour Ministry Intervention

PTI, NEW DELHI, JANUARY 13, 2026: Eternal-owned quick-commerce firm Blinkit has dropped its ‘10-minute’ delivery claim after intervention by the Labour Ministry amid growing concerns over the welfare and safety of delivery workers.

Other aggregators, like Zepto and Swiggy-owned Instamart, are also expected to follow suit in the coming days, sources told PTI.

Sources said the decision to remove the ‘10-minute’ delivery deadline came after Union Labour Minister Mansukh Mandaviya persuaded the delivery aggregators in this regard.

Mandaviya chaired a meeting last week with leading platforms, including Blinkit, Zepto, Zomato and Swiggy, to address concerns related to delivery timelines, they added.

Sources further revealed that Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding.

The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.

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