Social media users to influence poll results: IAMAI
The report contends that 24 per cent or one in four constituencies which have been classified as 'High Impact' could determine the eventual winner in the state.
Carried out with the support of Facebook India and The Campaign 360, the 'Impact of Social Media on Elections' is the first in a series of assembly election reports. The six-phase staggered polls began on April 4 and will end on May 5.
"A web survey of a representative sample of 250 social media users also found that TV and print still stand as the most trusted media sources for election related content, while 41 per cent rely on social media and 21 per cent access digital news," the report said.
In addition, the survey reveals two out of five social media users in Bengal also consider social media as the "most reliable source" of election information.
"A vast majority, 90 per cent of social media users are following the Bengal election on social media," it added.
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